Executive Board Meeting - December 16, 2026

Discussion of NYSAA's public relations initiative, including the work completed by the PR firm, reengaging the PR Committee, and establishing a strategy for moving forward. Topics will include identifying target audiences, strengthening NYSAA's social media presence, managing public comments and criticism, and ensuring the accuracy of published information while considering potential liability to the Association. The goal is to establish a clear direction and determine the next steps for NYSAA's public relations efforts.

Letter to Editor Template

Key Findings

Strategic Communications

Palm Card

Messaging Guide